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More is Less

Alufoil's role in reducing the environmental impact of food and drink products

More is less: better protection saves resources. In a direct subversion of the famous environmental mantra, this compelling report (orginated by the European Aluminium Foil Association (EAFA)) brings a new insight to the debate of sustainability and packaging.

The report highlights major challenges for the food and drink industry. Mass media alarmism, food waste, and over-simplified solutions have led to confuse consumers and stalled industry action.

Aluminium foil's unique properties make it a sustainable solution to many packaging dilemmas. The More is Less report, aimed at anyone with an interest in packaging, demonstrates the need to assess the impact of packaging in the context of the resources it protects.

To watch the video in another language, please click on the according links below the video.

Click here to download the Thought Leadership Paper
Read the report online